In 1970, Gene Perez opened a body shop built on two simple principles: deliver the highest quality work combined with exceptional customer service. Soon after opening, Gene Perez was recognized as Tampa's exclusive Mercedes-Benz repair shop.

As more and more luxury car owners requested his service, Gene expanded his expertise to service practically every brand of luxury car, including Lexus, Jaguar, Rolls-Royce, BMW, Porsche and Volvo, among others.